Target Audience - Questionnaire

So after completing some research into audience theories and how they can be defined, we have decided to complete some audience research which will consists of a number of aspects of a music video to see the wants and needs of our target audience. We are going to create a questionnaire in which we are gaining quantitative data which will be basic and easy to analyse in a generalising way. This will give us a basic understanding to research further. It will list some generic conventions and ideas to see which ones are best suited to our audience creating them the ideal music video. Some of the things we are going to ask them will be to do with:
• Gender
• Age
• Music genre
• Use of colour
• Artists
The first thing we are going to do is create a questionnaire which will create the basis of our target audience.

Music video questionnaire

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After completing our questionnaire, we have decided to upload it to a website called 'Survey Monkey' which then the public can provide us with their preferences of an ideal Music Video. This is a good method as it is not biased results as we are not in control of the responses given. Here is the web address where the questionnaire can be accessed and the results are automatically emailed back to us. We have had to split the questionnaire in to two parts as it was only able to obtain 9 questions at a time.

Our Survey - part 1
Our Survey - part 2

SurveyMonkey Questionnaire

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