Evaluation on Prezi
Thursday, 8 December 2011
Wednesday, 2 November 2011
Planning on Prezi
After completing most of our planning, we decided to put together a Prezi to keep all of our ideas together so it would be easy to refer to at a later date when beginning to film our Music video.
Wednesday, 5 October 2011
Friday, 30 September 2011
Planning- Brain storming ideas
This is some of our ideas for our plannning process that we have brainstormed and we are going to go in to more depth of each idea such as props, planning and locations to design an effective music video.
Wednesday, 21 September 2011
Interview Analysis
By conducting an interview this has allowed us to gather rich in-depth qualitative data. As interviews are face to face this allows us to develop our questions to ensure we gain the data that we need. In order to do this we included leading questions and added extra questions to guide our participants in the right direction. Using secondary communication, we were able to look at body language, face expressions, the things they like, dislike and how they respond to things we say.
We included questions from a range of topic areas to ensure we collected as much data as we could. This way we could make sure we had lots of different data to cover all areas of our music video rather than focussing on one particular aspect. With the use of leading questions we could elaborate on any point we needed to gain more detail about. E.g looking in-depth at some aspects that are more important than others. The aim of our interview was to aid us when creating our music video, to produce a product that would suit our audience.
By asking a young audience we as a group were able to associate ourselves with those of the same age. We know just what they like/dislike which helped us to get the answers that we wanted. Conducting an interview allows our audience to have their say, gives them a chance to tell us exactly what it is they want from our video and it is our aim to provide a new fresh video for our generation.
We asked a range of useful questions from what aspects they liked most about a music video focussing on the mise-en-scene. This covers all areas from the artist, costume, props, setting to lighting and sound etc.
We started our interview asking what most attracted our audience to a music video. This gave information on how to start our video giving us ideas about what best to include. The tune/rhythm attracted our audience first however it was just as important to have lively, fun images to grab their attention which is what we aim to do; without a combination of these, our audience felt they would not enjoy watching a music video as much. We found that a transition of setting can draw in an audience, if the setting is familiar with the audience they are then able to associate more with the video e.g. switch from london to party scene.
The features of a video that seemed more attracting were the beat of the music, lyrics included in the video if they have meaning or the audience can associate meaning with the lyrics. If we include humour in the video this allows us to interact with the young audience. We can adapt humour into our video through the way we film, what we film and other factors.
From this interview we found most useful the questions where we asked what could benefit us most when creating our own video. By including a change in colour scenes, switching from vibrant colourful images to black and white proved a success with our audience.
The focus on the mise-en-scene has the greatest effect on how successful our music video will be, our audience wanted to see attractive settings/backgrounds if this did not catch their eye they wouldn't be interested to watch it. The lighting can have an overall effect as this can change the way we view images. We are able to focus more light on some areas than others, we found dark scenes can enhance brighter scenes.
The artist in the video can widely influence an audiences purpose for watching, the artist was a main factor for choosing a video. There was a combination of artist and theme that attracted an audience, the theme was important as this would determine whether or not the audience would enjoy the video.
Is there a wide range of music videos available and would you like to see more made available. Our audience says yes there is already a diverse range of videos but those already available could be changed or adapted to improve some aspects. The different genres would bring around different factors that would be involved, you wouldn't include the same things in a rock video as you would a pop video.
We produced our audience with the song in which we are going to use for our video and we asked our audience to comment about what they liked and what stood out most for them. They commented on the casuality of their outfits/clothing, this appeared up to date allowing young audience which they could relate to. The video represented a modern lifestyle, through clothing, atmosphere, partying etc. Commenting on how successful they thought the video was at attracting an audience through the use of setting, switches from london to parks. The natural setting was more popular than an artificial one.
We feel that undertaking an interview with our target audience was a big success and we were able to learn alot about our audience, their wants and needs.
We included questions from a range of topic areas to ensure we collected as much data as we could. This way we could make sure we had lots of different data to cover all areas of our music video rather than focussing on one particular aspect. With the use of leading questions we could elaborate on any point we needed to gain more detail about. E.g looking in-depth at some aspects that are more important than others. The aim of our interview was to aid us when creating our music video, to produce a product that would suit our audience.
By asking a young audience we as a group were able to associate ourselves with those of the same age. We know just what they like/dislike which helped us to get the answers that we wanted. Conducting an interview allows our audience to have their say, gives them a chance to tell us exactly what it is they want from our video and it is our aim to provide a new fresh video for our generation.
We asked a range of useful questions from what aspects they liked most about a music video focussing on the mise-en-scene. This covers all areas from the artist, costume, props, setting to lighting and sound etc.
We started our interview asking what most attracted our audience to a music video. This gave information on how to start our video giving us ideas about what best to include. The tune/rhythm attracted our audience first however it was just as important to have lively, fun images to grab their attention which is what we aim to do; without a combination of these, our audience felt they would not enjoy watching a music video as much. We found that a transition of setting can draw in an audience, if the setting is familiar with the audience they are then able to associate more with the video e.g. switch from london to party scene.
The features of a video that seemed more attracting were the beat of the music, lyrics included in the video if they have meaning or the audience can associate meaning with the lyrics. If we include humour in the video this allows us to interact with the young audience. We can adapt humour into our video through the way we film, what we film and other factors.
From this interview we found most useful the questions where we asked what could benefit us most when creating our own video. By including a change in colour scenes, switching from vibrant colourful images to black and white proved a success with our audience.
The focus on the mise-en-scene has the greatest effect on how successful our music video will be, our audience wanted to see attractive settings/backgrounds if this did not catch their eye they wouldn't be interested to watch it. The lighting can have an overall effect as this can change the way we view images. We are able to focus more light on some areas than others, we found dark scenes can enhance brighter scenes.
The artist in the video can widely influence an audiences purpose for watching, the artist was a main factor for choosing a video. There was a combination of artist and theme that attracted an audience, the theme was important as this would determine whether or not the audience would enjoy the video.
Is there a wide range of music videos available and would you like to see more made available. Our audience says yes there is already a diverse range of videos but those already available could be changed or adapted to improve some aspects. The different genres would bring around different factors that would be involved, you wouldn't include the same things in a rock video as you would a pop video.
We produced our audience with the song in which we are going to use for our video and we asked our audience to comment about what they liked and what stood out most for them. They commented on the casuality of their outfits/clothing, this appeared up to date allowing young audience which they could relate to. The video represented a modern lifestyle, through clothing, atmosphere, partying etc. Commenting on how successful they thought the video was at attracting an audience through the use of setting, switches from london to parks. The natural setting was more popular than an artificial one.
We feel that undertaking an interview with our target audience was a big success and we were able to learn alot about our audience, their wants and needs.
Target Audience- Filmed Interview
Another way of collecting data is completing a filmed interview which is a qualitative method in which we can gain in depth answers which will expand on our questionnaire analysis. This is a good method as they are able to expand on their points explaining exactly what they want. By filming, we are able to go back at any time and review our research making reference to this when creating our product.
Target Audience - Questionnaire
So after completing some research into audience theories and how they can be defined, we have decided to complete some audience research which will consists of a number of aspects of a music video to see the wants and needs of our target audience. We are going to create a questionnaire in which we are gaining quantitative data which will be basic and easy to analyse in a generalising way. This will give us a basic understanding to research further. It will list some generic conventions and ideas to see which ones are best suited to our audience creating them the ideal music video. Some of the things we are going to ask them will be to do with:
• Gender
• Age
• Music genre
• Use of colour
• Artists
The first thing we are going to do is create a questionnaire which will create the basis of our target audience.
After completing our questionnaire, we have decided to upload it to a website called 'Survey Monkey' which then the public can provide us with their preferences of an ideal Music Video. This is a good method as it is not biased results as we are not in control of the responses given. Here is the web address where the questionnaire can be accessed and the results are automatically emailed back to us. We have had to split the questionnaire in to two parts as it was only able to obtain 9 questions at a time.
Our Survey - part 1
Our Survey - part 2
• Gender
• Age
• Music genre
• Use of colour
• Artists
The first thing we are going to do is create a questionnaire which will create the basis of our target audience.
Music video questionnaire
View more presentations from Jesss21.
After completing our questionnaire, we have decided to upload it to a website called 'Survey Monkey' which then the public can provide us with their preferences of an ideal Music Video. This is a good method as it is not biased results as we are not in control of the responses given. Here is the web address where the questionnaire can be accessed and the results are automatically emailed back to us. We have had to split the questionnaire in to two parts as it was only able to obtain 9 questions at a time.
Our Survey - part 1
Our Survey - part 2
SurveyMonkey Questionnaire
View more presentations from CharlotteLaurenMEDIA
Thursday, 15 September 2011
Monday, 12 September 2011
Our Target Audience
After looking through some of the theories, we are going to aim our R&B music video at working class individuals between the ages of 16-19. Its fresh music and up to date which is why we think this will work well. We are going to do a variety of research within our target audience to see their preferences are as well as use some of the stereotypical components of an R&B music video.
Analysing music videos
Sum 41- The Hell Song
This was a rock music video which features a series of dolls impersonating the four main band members including a range of other dolls to give the impression of a concert scene. They were joined with other dolls such as those of Snoop Dogg, Ozzy Osbourne with his family, Marilyn Manson, Korn, Metallica, Eddie the Head, Gene Simmons, Spice Girls, Angus Young, Jesus, Tuck Turner Willison, Alice Cooper and Ludacris. Also, the dolls' obscene finger gestures and nudity are comically censored, which are used to make it look like real life. The video was directed by Marc Klasfeld. The representation of gender in this video could be clearly seen through nudity in women which has been censored and discourteous gestures created by males. The video has been cleverly filmed giving a Cinema Verite effect, multiple close up shots of the dolls and action being filmed.
Tegan and Sarah- Call It Off
This video is minimalistic, set in one location which was a white room with the two females also wearing white and the only colour being the telephone wires being wrapped around her body. The camera work really I feel was very effective and this is what gives the video the professional finish. The camera made you feel as if you were part of the video which attracts you into watching the video. This video was created on budget, yet it works very well through its simplistic ways.
This was a rock music video which features a series of dolls impersonating the four main band members including a range of other dolls to give the impression of a concert scene. They were joined with other dolls such as those of Snoop Dogg, Ozzy Osbourne with his family, Marilyn Manson, Korn, Metallica, Eddie the Head, Gene Simmons, Spice Girls, Angus Young, Jesus, Tuck Turner Willison, Alice Cooper and Ludacris. Also, the dolls' obscene finger gestures and nudity are comically censored, which are used to make it look like real life. The video was directed by Marc Klasfeld. The representation of gender in this video could be clearly seen through nudity in women which has been censored and discourteous gestures created by males. The video has been cleverly filmed giving a Cinema Verite effect, multiple close up shots of the dolls and action being filmed.
Tegan and Sarah- Call It Off
This video is minimalistic, set in one location which was a white room with the two females also wearing white and the only colour being the telephone wires being wrapped around her body. The camera work really I feel was very effective and this is what gives the video the professional finish. The camera made you feel as if you were part of the video which attracts you into watching the video. This video was created on budget, yet it works very well through its simplistic ways.
Wednesday, 7 September 2011
Genre
We decided to complete a mind map of possible genres with some bands that influence us as we all prefer different varieties of music.
After looking in to different genres of music, we are deciding between R&B and Electronic House music video; to make a final decision, we are going to analyse 4 videos to see which genre we prefer.
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.
Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in the 1980s. Some sources refer to the style as urban contemporary.
Electro house, not to be confused with Electro, is a fusion genre of house music with several other electronic dance music subgenres that came into prominence in the 2000s decade. Stylistically, it combines the minimal-processed four to the floor beats commonly found in tech house with abrasive leads and harmonically rich analogue or digital bass lines derived from Hi-NRG and electro clash. The tempo is predominant of house music.
Some of our main influences are Rihanna, Kanye West, Coldplay, Alecia Keys, Kelly Rowland, Example, and Drake.
After looking in to different genres of music, we are deciding between R&B and Electronic House music video; to make a final decision, we are going to analyse 4 videos to see which genre we prefer.
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.
Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in the 1980s. Some sources refer to the style as urban contemporary.
Electro house, not to be confused with Electro, is a fusion genre of house music with several other electronic dance music subgenres that came into prominence in the 2000s decade. Stylistically, it combines the minimal-processed four to the floor beats commonly found in tech house with abrasive leads and harmonically rich analogue or digital bass lines derived from Hi-NRG and electro clash. The tempo is predominant of house music.
Some of our main influences are Rihanna, Kanye West, Coldplay, Alecia Keys, Kelly Rowland, Example, and Drake.
Introduction
We have decided as a group to create a Music video, Poster and a Digipak. I think that this is a good decision as each task requires different skills and collectively as a group, we all can apply the skills we have so we can produce each product to the best of our ability. Some of the skills that are required are, camera work, editing skills, graphic design skills, photographic skills, creative skills and different media techniques.
I’m working with different people who I wouldn’t normally work with; the three other people are Becky, Charlotte, and Sam L. The group we have chosen will work well as we all have different skills so we can work to each others strengths and develop each others weaknesses.
The skills that we all have are:
Sam R- Media Techniques/editing techniques
Charlotte- Creative skills
Becky- photographic skills
Sam L - Graphic design skills
I have hyperlinked each members name to there A2 Advanced portfolio so you have access to everyones progress.
I think that I will be beneficial in the group as I studied film in Media(AS level) and photography(AS level) so I have had previous experience in camera work and editing skills that I can now apply to see what works well with a final professional image.
My AS portfolio
I’m working with different people who I wouldn’t normally work with; the three other people are Becky, Charlotte, and Sam L. The group we have chosen will work well as we all have different skills so we can work to each others strengths and develop each others weaknesses.
The skills that we all have are:
Sam R- Media Techniques/editing techniques
Charlotte- Creative skills
Becky- photographic skills
Sam L - Graphic design skills
I have hyperlinked each members name to there A2 Advanced portfolio so you have access to everyones progress.
I think that I will be beneficial in the group as I studied film in Media(AS level) and photography(AS level) so I have had previous experience in camera work and editing skills that I can now apply to see what works well with a final professional image.
My AS portfolio
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